In this episode, we talk traffic! Eda Kavlakoglu (Program Director, Content + Writing, ibm.com) joins the Gather crew to discuss the state of inbound traffic, SEO, organic and paid programs and how to build content teams. Finally, we discuss the results of a survey of Gatherers on how generative AI is impacting their work.
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This episode features:
Hosted by Gather's Head of Content, Jason Oberholtzer & Process Analyst and Project Manager, Mimi Sun Longo.
Theme music "You're So Fine" by Mimi Sun Longo.